NAnews & Nikk.Agency: Two Sides of One Digital Story in Israel

The formula is clear: NAnews builds credibility through independent journalism, and Nikk.Agency ensures that credibility is visible in search, AI assistants, and beyond. Together, they form a hybrid that matches the new reality of Israel’s digital landscape in 2025.

A Newsroom That Became a Community Hub

NAnews didn’t begin with grand promises or big sponsors. It began with simple stories: cultural events in Tel Aviv, Jewish-Ukrainian connections in Haifa, small community projects in Jerusalem. Over time, these stories built trust — and trust became the foundation.

Readers saw something rare: a platform that reported without chasing clicks. On 24 August 2025, this remains NAnews’ greatest strength. It publishes in four languages (Hebrew, Russian, Ukrainian, English), not through flat translation but through cultural adaptation. That’s why the same article can resonate differently in Tel Aviv, Kyiv, or Berlin.

“We are not a newsroom locked in an office. We are a bridge across languages and experiences,” says one NAnews contributor.

This independence, free from advertiser or political control, turned NAnews into a voice for those who felt ignored by mainstream media.

A Marketing Agency That Thinks Like Journalists

Across the same city of Haifa, Nikk.Agency was asking different questions. Why do some small shops outperform expensive ad campaigns? Why do certain community events trend online while sponsored posts fail?

The answer was human context. Data mattered, but stories mattered more. Instead of running sterile campaigns, Nikk.Agency took lessons from journalism: lead with clarity, respect your audience, and speak in their language.

Their Toolbox

SEO: the technical backbone — without speed and indexing, nothing works.

AEO: short direct answers, structured FAQs, and HowTo blocks.

AIO/GEO: making content machine-readable for ChatGPT, Gemini, Perplexity, and Google’s SGE.

VEO & Voice: optimizing visuals and voice-ready phrasing.

LPO: cultural and linguistic adaptation for Israel’s multilingual environment.

Crossing Paths: Journalism Meets Marketing

The overlap between NAnews and Nikk.Agency was almost inevitable. One provided authentic stories, the other knew how to make them discoverable.

When NAnews covered a local Ukrainian-Jewish festival, Nikk.Agency analyzed why that article ranked higher in AI-driven answers than many big outlets.

When Nikk.Agency worked with a renovation business in Tel Aviv, it used NAnews’ approach to storytelling to design campaigns that felt human rather than corporate.

This back-and-forth created a unique ecosystem: journalism feeding marketing with authentic content, and marketing extending journalism’s reach.